Hi, I'm Avarie Simpson.

As a production assistant for the NBC Sports Golf channel during the Kroger Queen City Championship, I assisted in setting up equipment, such as cameras, microphones, and lighting, ensuring everything was ready for broadcasts. Working closely with the production team to ensure smooth communication between different departments, including camera crews, audio technicians, and directors. Helping to manage and organize video footage, ensuring it’s easily accessible for editing and review, and providing support during live broadcasts, which might include managing talent schedules, cueing segments, or assisting with any last-minute needs. Gathering information on players, course conditions, and tournament details to assist producers in creating compelling segments. This role was crucial in ensuring the production ran smoothly and professionally!

During this case study, Fujifilm Cellular Dynamics Inc. looked to develop a compelling brand identity that reflects its commitment to innovation, precision, and transformative impact on healthcare.

Riverboy Fishing Co. was looking for more consistency and appeal across the board to successfully scale its brand — one logo, one brand, one voice to attract younger generations of the angler community while creating trust in its quality and durability as a product with the vintage aesthetic that could connect with an older generation of the angler community.

We refreshed and refined Irie Kitchen, curating a full visual identity that showcases high-quality cuisine provided with design concepts that establish a welcoming feeling they wish to create for every customer who walks through their doors.

True Form was created as a cosmetic case study. Throughout this project, we took the necessary steps to curate the dynamic between type hierarchy, logo design, color theory, and other design concepts to successfully create a brand that appeals to a niche audience.